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Home > Products > Voice-Net ROI

Voice-Net return on investment

A Return On Investment Cost Justification

Today’s business environment demands that technology pays for itself – many times over. Return on Investment (ROI) is no longer an option. It has become an industry requirement but is often very difficult to prove.

   

Traditionally contact centre metrics focus on ACD statistics such as average length of call and number of calls per agent to determine ROI. Unfortunately this has led to a numbers driven environment rather than a customer service driven environment - often with detrimental effects upon customer retention rates.

    

The Voice-Net Difference

SMARTCALL Voice-Net is a recording solution with a difference. It is a flexible, network based solution that captures both the call and associated customer data. Scaleable from a cost effective 10 user base system up to a full enterprise-wide solution, Voice-Net is suitable for any vertical or company size.

 

SMARTCALL Voice-Net can be used to measure not only traditional contact centre metrics but also “soft” metrics such as quality of call and customer satisfaction. These so called “soft” metrics are often more difficult to estimate but are of equal if not greater importance than traditional metrics.

  

Dispute Resolution

Call recording is invaluable in dispute resolution by providing “who said what” verification. Voice-Net allows agents to replay a call during the wrap up period to ensure accuracy and save the company from costly mistakes.

 

Voice-Net goes one step further. It enables the call to be associated with the customer data giving management a complete picture of the total customer interaction.

 

Reduces Agent Attrition

Recruitment is a real and very expensive headache for many operations. Statistics show that the average agent attrition rate is 25% which, for a 100 agent contact centre, costs approximately £100,000 per annum (with recruitment and training costs @£4,000 per agent). Call recording can help to reduce agent attrition rate by 10%-20%, saving at least £15,000 per annum         [* 2 - source: ContactBabel].

 

Assessing agents objectively is a proven way to reduce agent attrition rate. Voice-Net provides a consistent and fair scoring of agents’ strengths and weaknesses. It allows both hard and soft skills to be effectively measured enabling you to reward them accordingly.

 

Reduces Agent Absenteeism

Most contact centres experience at least 5% agent absenteeism. Voice-Net can help to reduce this by 25% to 3.75% - a saving of 1.25%. In a 100-agent centre where the average agent salary is £20,000 plus other costs (benefits, pc etc.) of £5,000 per year, the total cost saving using Voice-Net would be:

  

1.25% x agent salary x number of agents = 1.25% x £25,000 x 100 = £31,250      [* 3 - source: ContactBabel]

 

Reduces Customer Churn

In a Henley Centre study 68% of people questioned said they would prefer to go to another company if a SINGLE call is handled badly. 

 

The example below  [* 1] illustrates the likely cost impact of this statistic: 

Industry Analysts Comments

 “68% of people would prefer to go to another company if a SINGLE call is handled badly”

Henley Centre Study

   

 

“Reducing customer defections by just 5% could increase profits anywhere between 25% and 85%”

Bain & Co (USA)

   

 

 

“Call monitoring is essential for evaluating and improving call quality and customer satisfaction”

Gartner

 

 

  

  

  

Benefits of Voice-Net

 

  • Comparative reporting on agent, team and contact centre performance

 

 

  • Increased customer satisfaction

 

  

  • Accurate and objective tool for agent assessment

 

  

  • Identification of operational practices, both positive and negative

  

 

  • Improved agent training

   

 

  • Reduced agent attrition

 

 

  • Increased efficiency and effectiveness of contact centre

 

Agent utilisation                                                                                  80%                                                           

Average calls in an hour                                                                     10

8 Hours per day                                                                                   8 x 80% = 6.4

Number of active seats                                                                        100

Total calls per day                                                                              10 calls/hour x 6.4 hours x 100 positions = 6,400

Unhappy customer call ratio                                                                Assume 1 in 1000

Number of bad calls per day                                                                6400/1000 = 6.4

Number of possible calls handled badly  (at 68% loss rate)                  68% x 6.4 = 4.4 per day

Number of possible customers per year that might defect                    4.4/day x 5 days/week x 52 weeks = 1144

             

If the average annual customer value were                                          £200 per year

Total cost of lost customers per year could be                                     1144 x £200 = £228,800

 

SMARTCALL Voice-Net reduces the number of bad calls through targeting weak agents, poor business practices and specific “problem” calls. If Voice-Net conservatively aids identification of 25% these areas, the resulting savings will be:

                                                                                                            25% x £228,800 = £57,200 annually

                                                                                                                                             [* 1 - source: Henley Centre]

   

Estimated Total Measured Benefits

 

i-Net estimate the likely cost benefits of using a recording system in a 100 agent contact centre could be:

 

    1.  Benefit from reduced customer defection due to poor agent handling:                         £57,200.00    [* 1]

    2.  Benefit from reduced agent attrition:                                                                             £15,000.00    [* 2] 

    3.  Benefit from reduced absenteeism:                                                                               £31,250.00    [* 3]

 

                                                                                       TOTAL ANNUAL COST BENEFIT:     £103,450.00

     

 

Voice-Net CRM-Link URL Sending


Voice-Net's CRM- Link URL sending functionality allows automatic insertion of a web link to your last call recording within the business application running on your user's desktops. 

Using Voice-Net OneView technology, users can instantly replay their last call using a web browser and without needing any special replay software installed on their desktop:

 
 
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